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Physicians Formula won the 2007 WWD Industry Award for the Best Executed Launch Strategy.
January 7, 2008
By: TOM BRANNA
Editor
Physicians Formula won the 2007 Women’s Wear Daily (WWD) Industry Award for the Best Executed Launch Strategy of the year within the Mass Market Color category. According to a press statement, WWD Beauty Biz recognized the Physicians Formula Mineral Wear launch because it saw “tremendous impact in sales, outstanding communication at retail and an overwhelming impact on the mass-market as a whole.”...
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